Blog
Notes on synthetic audiences and pre-validation.
Category education, GTM experiments, methodology notes, and experiments in public — all tied to how Tesemble works.
Latest posts
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Research and methodology
Synthetic Audiences: When They Work and When They Don't
Synthetic audiences are neither magic nor useless. The research is now clear enough to say where they match real people, where they break, and how to use them without fooling yourself.
11 min read
GTM knowledge
How to Run a GTM Message Simulation in ChatGPT
Stop asking ChatGPT whether your message is good. Run it against a defined audience of simulated buyers instead. Here is how to set up icp-gtm-sim in ChatGPT and Codex and test your GTM message in minutes.
8 min read
GTM knowledge
How to Run an ICP Simulation in Claude
A step-by-step guide to finding your ICP inside Claude with icp-gtm-sim, our free and open-source skill that runs your product brief against a factorial grid of simulated buyer personas.
8 min read
GTM knowledge
Run ICP and GTM Experiments Like Science: In Parallel, Not One at a Time
The traditional GTM loop tests one thesis every six weeks. Science stopped working that way a long time ago. Here is how to run ICP and messaging experiments in parallel and arrive at the thesis instead of starting from one.
7 min read
Category education
Why We Named It Tesemble: Test + Ensemble
Tesemble is test plus ensemble. The name carries the whole idea: never trust a single answer when you can read a cohort of them.
4 min read
Category education
Why a Simulator? The Missing Step Between a GTM Idea and a GTM Experiment
Every field where being wrong is expensive has a simulator. Go-to-market is the exception: we still test ideas directly on real prospects. Here is why that is changing.
6 min read
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